Tuesday, 10 November 2020

Reasons Why Made in India Phones Will Be a Game Changer in India


There has been an increase in interest among Indian consumers about the made in India mobile phones. With the government’s initiative, ‘Make in India’ has attracted foreign companies to set up their manufacturing units in India, and has inspired Indian companies to manufacture mobile phones on their own. 

For instance, Micromax recently announced that it would once again start offering Indian made smartphones, and other local smartphone brands could soon signal their intent in offering made-in-India phones. Additionally, due to the border tensions with China, and the banning of Chinese apps, there is a renewed interest towards made in India phones.

There are a few other reasons why made in India mobile phones are going to be game changers in the Indian smartphone industry.

India to emerge as a global mobile phone manufacturing hub

Indian government has announced manufacturing incentives for companies setting their manufacturing units in India. There has been an impressive growth in the mobile phone manufacturing industry since 2014. According to the Ministry of Electronics and Information Technology (MEITY), the manufacturing industry grew from USD 3 billion in 2014-15 to USD 20 billion in 2017-18. 

As a result, India replaced Vietnam as the second largest mobile phone manufacturing nation in 2017. In 2018, Samsung established its world’s largest mobile manufacturing unit in Noida, India, reaffirming its commitment to the Indian consumers. This reduced India’s import of mobile phones. Moreover, according to the Indian Cellular and Electronics Association, India saved around Rs. 3 trillion due to this move. 

The mobile handset industry body, which includes mobile phone industry leaders such as Samsung, Vivo, Lava, Apple, Oppo etc. wants to achieve its USD 1 trillion electronics hardware manufacturing target by the year 2027-28 in India. Additionally, Indian brands such as Lava and Micromax would also be getting incentives from the governmental policies. This is expected to transform India into a mobile phone manufacturing hub.

Export numbers to go up

With the intention of transforming the Indian smartphone industry into a global manufacturing hub, the country is expected to increase its made in India phones export sales. The Indian government had also recently approved a USD 100 billion proposal, allowing manufacturers to export made in India mobile phones. These mobile phone manufacturers include brands like Samsung, Lava and Karbonn, and contract manufacturers like Foxconn, Wistron and Pegatron.

This means that in the near future, mobile phones manufactured in India are going to be delivered to a global audience. This implies that upcoming mobile phones that are manufactured in the country will be sold in international markets, joining the likes of China and the United States as some of the global smartphone hubs. 

Apple is already manufacturing the iPhone 11 handsets in the country, and is set to assemble the upcoming iPhone 12 in 2021 in India. Samsung, on the other hand, is going to manufacture made in India phones worth Rs. 3.7 lakh crore in the country over the next five years, turning India into a global manufacturing hub for smartphones.